It has, however, made some more significant purchases, including Saber Interactive for $525 million and, most notably, Gearbox Software for $1.3 billion. Tarsier Studios was picked up in December 2019 for $10.5 million, while DECA Games was priced at €25 million ($30.4 million). The majority of these deals have been, compared to the sort of figures Microsoft is throwing around, pretty small. Since mid-2019, Embracer has bought or invested in nearly 30 different developers and publishers. But it wouldn’t be until 2019, when THQ Nordic (the parent company) rebranded itself as Embracer, that the company’s wild trolley dash began in earnest. Later that year, it bought Coffee Stain Studios, and pledged to operate both Deep Silver and Coffee Stain as independent businesses. In 2018, THQ Nordic purchased Koch Media, an entertainment company which owns Deep Silver and other media interests. It subsequently went public, raising successive rounds of cash from investors to help it buy more companies to place under its umbrella. In 2013, it did the same thing with THQ when it filed for Chapter 11, buying some of its assets and, a year later, rebranding itself as THQ Nordic. In 2011, it bought the assets of Austrian publisher JoWooD Entertainment after it went bankrupt. Nordic Games Publishing, as it was then known, published its first games, making small but tidy sums in the process. It’s this that makes Embracer’s story all the more interesting, since it’s buying up a huge number of games developers in an attempt to create something too big for any other company to swallow.Įmbracer was founded in 2008 by Swedish entrepreneur Lars Wingefors who had previously founded brick-and-mortar game retailer Nordic Games. Even a mega-publisher like ZeniMax isn’t immune to the sums of cash being thrown around the industry right now. Microsoft, Nintendo and Electronic Arts have all recently spent big to buy even household names in the development and publishing world. The games industry is booming and shrinking at the same time, as the biggest companies open their checkbooks and swallow their rivals whole.
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